Envisioning regenerative, delicious and nourishing food futures for 2030
Collaborating toward solutions that are better for people, the planet, and business
The world’s current food system is not “broken.” It’s working exactly as designed. And it’s not as resilient and sustaining as it could be for our families, communities, businesses, and environment.
At Rewired, we’re working to realize a future of food that’s equitable, regenerative, and nourishing for all people and the planet.
To get there, we have to tackle complex challenges. Many of them can only be solved with the help of tangible, collaborative, and human-centered approaches. Rewired collaborates with a huge diversity of partners—from eaters, growers, manufacturers, and brands to suppliers, restaurants, leading thinkers, and more—to make food better for everyone.
Redesigning our food systems is a responsibility and an opportunity: the future of food can be equitable, regenerative, and nourishing for people and the planet.
Collaboration is critical to building new solutions to our most urgent challenges, and designing the future of food is a matter of utmost urgency for the world.
The diverse experiences and creativity of people is central to the future of our food systems. To accelerate systems change for the better, design must include, respect, and be grounded in the lives and needs of people.
Designing the future together
Since 2018, our network of members and partners has built 14 prototypes and business that promote a circular food system: where waste becomes a resource, natural systems and farming communities are uplifted, and all materials realize their highest value.
Our focus areas include
Scaling circular and regenerative food design
How might we enable food designers to apply circular and regenerative design principles in their day-to-day?
How might we shift towards plant-forward menus?
How might we leverage food-as-medicine initiatives to accelerate a regenerative food system?
Designing out waste
How might we create viable infrastructure and business models to ensure food grown for people doesn’t go to waste?
How might we design an e-commerce packaging solution that eliminates the need for dual and single-use packaging?
How might we design reverse logistics infrastructure that is fast, cheap, and hygienic to advance adoption of reusable packaging and containers?
Shifting eater behaviors
How might we make biodiversity more accessible to a wider audience of eaters?
How might we redesign kitchens to support behaviors that are healthier for people and the planet?
How might we connect people to their values by offering information that’s understandable and useful?
How might we leverage data to reduce food waste in homes?
How might we incentivize data sharing between farms and buyers to offer competitive advantage in the marketplace while reducing farm-level food loss?
How might we take a data-driven approach to designing reverse logistics infrastructure that is cost-effective and reduces emissions?
Want to learn more about The food revolution?
Meet our mentors
CEO and Founder
CEO and Founder