Lead with humanity
ENCIENDE ESPERANZA, HUMANIDAD Y OPORTUNIDADES
The technical aspects of the response are the most straightforward. More challenging — and affecting far more individuals, organizations, and communities — are the human dimensions of the response. The ill must receive care, the families of those who perish deserve comfort, and those who are well need to keep functioning despite their fear, or the consequences will be a global, social, and economic catastrophe.
This need for continuity in spite of unnerving disruption falls on the shoulders of organizational and community leaders. Leading is about guiding people into the future despite its risks and uncertainties. There is an art to leading through the darkest hours — and, just as important, that mastering that art makes executives better everyday leaders as well.
There are two overarching takeaways. The first is that while an initial crisis may not have been preventable, the secondary crisis of a bungled response is avoidable. The second is that every incident has narratives with victims, villains, and heroes. We are still early enough in the story of COVID-19 that executives and organizations can shape the role they will play. Rising to the part of hero requires intentional choices to put some measure of self-interest aside in order to contribute to a greater good.
WHAT WE NEED IS MORE PEOPLE WHO SPECIALIZED IN THE IMPOSSIBLE
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